Brand Stories
Digital Asset Management or Brand Asset Management – which is right fit for your brand?
In the hyper-fast industry of branding and marketing, teams are always on the hunt for tools that save time, eliminate bottlenecks, create brand order, and uphold consistency. Digital Asset Management (DAM) platforms may seem like the right fit at discovery phase, but as brands expand and go global, the cracks in DAM solutions start to show. That’s where Brand Asset Management (BAM) steps in—a more strategic system designed to help brands not just organize but activate and communicate effectively.
How to make digital brand guidelines?
Are you a brand manager itching for a change in how you handle your branding workflow and tech stack? Right now, you might be stuck with brand guidelines in an old format, version 7.1.1, that you need to keep sending out to everyone in your company. Then, you've got to explain all those updates to your external partners. Just thinking about it is enough to make you cringe, right?
Sports brands: fast and dynamic brand with online brand guidelines
Dynamic and fast paced nature of sports, that include seasonal kit changes, evolving marketing strategies for brand and players alike, and continued need to engage with fan base calls for a more adaptable and accessible approach to brand guidelines.